About the Rock: History

The Rock Wood-fired Pizza & Spirits is a family focused, full service casual dining concept. Though focusing on gourmet wood fired pizza, The Rock offers an array of pastas, burgers, sandwiches and salads. Add unique microbrews and cocktails to the list and you truly have something for everyone.

Opened in 1995 as a gritty, local pizza joint in Tacoma, The Rock’s gourmet pies and unique atmosphere quickly gained recognition. Nearly 15 years on, numerous locations have been added to the original throughout Washington, Oregon, Canada and coming soon to Colorado. There are additional development and expansion plans in the works for the near future as well.

The Rock’s continued success has earned the company recognition as America’s Number One Independently Owned Pizza Chain by Pizza Today Magazine.

The Rock is continuing to grow and is looking to open stores in all areas of North America. Two ownership groups currently run Rock locations in Washington State and are experiencing the same success with plans to continue growth of their own.

Recently, Keep Rockin’ LLC, the franchisor of The Rock, signed a Master Development Agreement with Kaizen Brands INC to develop 40 stores in Canada. The first was opened in Red Deer in 2010. Keep Rockin’ LLC, has also signed an agreement with the H. Katz Capital Group, forming Dream On, LLC and plans to open 15 to 30 new locations throughout the country by 2018.

There are opportunities to grow nationwide and we are excited to welcome new franchisees to The Rock’s family!